Logo design process

If you are interested in hiring me to create a logo for your business or side-hustle, but want to know more about what to expect, you are in the right place!


Mars Nap Art logo

Here are the steps we will go through to create a logo that is perfect for your brand and your goals!



1. Free Consultation

2. Design Brief

3. Brainstorming/Sketching

4. Presentation of options

5. 2 Revisions/Approval

6. Delivery!



1. Free Consult: During this step, I will ask you some questions about your business. Beyond what you do and how you do it, we can talk about what sets you apart from your competition, what vibe you'd like to send with your logo, and what your goals are for the business. This is also a great time for you to ask me any questions you have about the process. We can do this step in person, through messages, or on the phone - whatever works best for you!


2. Design Brief: We will use our conversation to put together a design brief for your logo. This will cover the scope of the work, style of design, deadline and budget. Depending on how involved you'd like to be, you can also provide me with color palettes and examples of logos/branding that you like for inspiration.

Brainstorming/Sketching

3. Brainstorming/Sketching: Here I will go to the drawing board and start sketching out ideas. I may send some pictures and ask you a few questions to see what designs are resonating with you the most, so I know what direction to go in.


4. Presentation of options: Depending on our conversations so far, I will provide 4-6 options for your logo through your preferred communication channel.


5. Revisions/Approval: This is where you give me your feedback! At this step you will choose your favorite design or tell me the elements you like/do not like from each design. I create a final draft for you to review , which I can edit one more time based on your comments. Once approved, we are ready for...


6. Delivery! After payment, I will send you a compressed file with a .PNG, .TIFF, and .EPS file of your finished logo and send you a copy of your paid invoice for your records.


This picture below shows stages 4-6: Presentation of options, Revision 1, and final product with Revision 2!


Please feel free to check out client testimonials or contact me if you have any questions.


Until next time,

Mars